Sports influencers have a huge capacity to influence society. Many young people follow their idols on social networks or learn about their successes through media. As a result, they often not only want to imitate their sporting feats, but they also want to achieve the same level of influence. It is therefore not surprising that more and more young people would like to become a sports influencer.
Nevertheless, becoming a sports influencer is far from easy. Do you want to become a young sports influencer? Then read on to find out how you can achieve this and to find out what characteristics a good sports influencer should have.
Start at the beginning
It may sound obvious, but if you want to be a sports influencer, the first thing you need is to be a good athlete. For that, there is no other better recipe than a good formation (see football academy in Barcelona for the best training in Spain), and a lot of discipline to train hard and improve day by day.
Naturally, you also need to take care of your diet. In fact, more and more sports influencers have training in nutrition. Furthermore, it is essential that you lead a healthy lifestyle and rest when appropriate.
Good psychological preparation can make all the difference
As an athlete and as a sports influencer, good psychological preparation can help you overcome your goals and cope with difficult moments. After all, sporting competition is not always a bed of roses.
In that sense, you might be interested to know that more and more sports influencers are trained in coaching.
Communication is key
To achieve your goal of becoming a young sports influencer, you not only need to excel in sports, but you also have to be a good communicator. In order to do so, you must master both verbal and visual language. Being natural and simple can also help you to reach out to the younger crowd. There is no one better than yourself.
Remember, a smile is worth a thousand words.
Fresh, approachable, and motivating language
Yes, if you want to get a lot of followers and have your publications reach a lot of people, you must use a language and tone that engages. In addition, you need to show a positive, cheerful, and emphatic image.
Obviously, the visual aspect is fundamental. In this respect, you must choose well which image you want to transmit of yourself and in which way you want to do it.
Don’t neglect your image
For better or worse, we live in an image society and influencers know this better than anyone. Without a doubt, presenting yourself with a well-groomed, positive and successful image can help you reach more followers.
Besides, it is important that you transmit positive values. Emphasize your environmental concerns, healthy eating and show yourself as a responsible and respectful person.
When you think about your image, you should do it from your audience’s point of view, but also from the critics’ and other professionals’ point of view. So, for example, if you are giving nutrition advice and you are not trained in the field, it is important that you always recommend a visit to a healthcare professional.
Create high-quality content and add value
Being a good athlete and having an attractive and successful image will be useless if the content you create is not interesting to anyone.
To provide interesting and high-quality content, the first thing you should do is to study what audience you can reach and what interests that audience. Besides, you should surround yourself with the best professionals and have high quality technical equipment. Never ask your friends or your parents to record a video or take a picture of you.
Create fresh, fun, and daring content that engages. Be original and creative, seek attention for what you tell and convey, and how you do it. Create your own style.
Lastly, keep in mind that nowadays, we are used to short and shocking videos. We live in the age of TikTok videos. Therefore, although it may not always be true, it is worth keeping in mind the popular saying: what is good if it is short, is twice as good.
Get inspiration from other influencers
The work of other influencers and even the publications of sports brands can inspire you to create content. However, it is essential that you do not confuse the inspiration with copying. It’s true that nowadays practically everything has already been invented, but that doesn’t mean you can’t give your personal style to everything you do.
You can also educate yourself by reading about the experiences of other influencers, about communication and social networks, and, generally speaking, about any topic that can give you the tools you need to reach your goal.
Some books that may be of interest to you are: The influencer that we carry inside by Xavier Santigosa and Monetize your Instagram by Pedro Rojas Aguado.
Choose the best platform or platforms
Choosing the right platform is critical if you want to make a career as a sports influencer. What’s more, ideally you should create content for several platforms. After all, each social network has its unique strengths. Ideally, you should at least create content for Instagram, TikTok and YouTube. Also, you shouldn’t forget Facebook.
A little (or a lot) of marketing is never a bad thing
If you want to gain followers, you have to get yourself known and, without a doubt, one of the best ways to do it is through advertising. Especially at the beginning, you should use different marketing tools. Partnerships are a good way to do it if you are on limited budget.
You have to consider it as an investment that, if everything goes well, you will end up recovering over time through income from concepts such as brand sponsorships.
Engage with your followers
Not only do you have to publish quality content on a regular basis, it is also important that you constantly interact with your community of followers. You can respond to your followers’ comments, invite them to ask you questions and, of course, be aware of what they are most interested in.
And finally, be consistent
Rome was not built in a day. You must be consistent. Don’t expect to open an account on Instagram, TikTok, YouTube or any other social network, and after three months already have thousands of followers. You might get there, but it will most likely take you some time. Besides, having a high number of followers mean you are guaranteed anything either. Be patient and don’t desperate, with hard work, a good marketing strategy and a lot of creativity, you can achieve it.
This is the end of the story. We can only wish you the very best of luck in your career as a sports influencer.